Here are some must-have features when choosing an ecommerce website platform: Scalable website builder.Ī scalable website builder lets you create and manage a website that can adapt to changes in web traffic. Wine Ecommerce Website Platform Features to Help Merchants GrowĮcommerce website platforms provide a full suite of capabilities to create and manage an online storefront, from website building to analytics, payment processing, search engine optimization and more. Running a wine ecommerce business can be a lucrative venture, and here are some ways to help scale your business. Other advantages to purchasing wine online are convenience, access to a broader selection of wines and the ability to see ratings and reviews from other customers to make informed purchase decisions.Ĭonsequently, industry analysts expect to see online alcohol sales grow by more than 600 percent to exceed $40 billion by 2024. The DTC model, in which wine producers sell directly to end buyers rather than through a retailer, lets consumers connect with far-flung producers and receive personalized recommendations based on their purchase history.
While these might seem like modest strides, they speak to a growing trend in direct-to-consumer (DTC) as a popular channel for online wine sales. In the U.S., the ecommerce share of wine sales went from 0.3% in 2018 to nearly 3% in 2022. More wine was ordered online in 2020 than ever -a 27% increase from the prior year - with 44% of buyers purchasing wine online for the first time.
While the pandemic clobbered most industries in 2020, wine sales rebounded fast - fueled partly by growing internet sales as consumers sought safe, socially distanced alternatives to visiting their favorite tasting room or wine bar.
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